The innovation and rapid development of LCD advertising machine

Now with the rapid development of the Internet, people's consumer psychology is delicate and complex, and the contact points of enterprises, products, brands and consumers should also be three-dimensional and multi-dimensional, and each of these points may have an impact on consumers' purchase psychology and purchase behavior. In order to create an all-round, all-weather financial service system that can provide global customers, the lcd advertising machine industry market development is tireless. With the continuous advancement of social informatization, the current application of LCD advertising machines has penetrated into many areas of society, and public places where large shopping malls, hotels, supermarkets, office buildings and other crowds gather have become platforms for displaying their charm. In today's information society, human-computer interaction will inevitably develop into a trend. Therefore, interactivity is also a very important development factor for LCD advertising players. Many people know that in the current era of information explosion, traditional print advertising has long been unable to meet the needs of the public for information, in the fast-paced life, people have become accustomed to quickly browsing timely and rich information.

In recent years, with the refinement of the application of LCD advertising machine industry, LCD advertising machine has become a new favorite in public areas such as schools, hospitals, shopping malls, and airports. In these public places, the application object of the LCD advertising machine is the general public, and convenience and speed are essential. At present, shopping malls, as the terminal of sales, have a certain market size. Close contact with consumers and a fixed consumer population are of great significance for the advertising of merchant market segmentation. In various supermarkets, chain stores and other large shopping malls, LCD advertising machine media have appeared in people's sight, high-definition pictures and rich display content, so that many consumers stay in the footsteps.

With the help of the LCD advertising machine system, information publicity has been extended to the network world, indoor, outdoor and other places, effectively filling the gap of traditional publicity. The LCD advertising machine system makes full use of the network technology platform, organically integrates a variety of information sources such as databases, external data, network data information and graphic images. Through the system's diversified playback interface, users can divide the screen into display units of different sizes according to the different importance of the content. In addition, the user can also locate countless information windows on the screen according to the amount of information. For example, common file formats: real-time databases such as video, animation, 3D effects, etc.; scrolling subtitles (horizontal and vertical), clock, etc.

Specifically, traditional advertising machines can only scroll through information in one direction, and this information is not updated in a timely manner, or it is not the information that consumers need at all. In this mode of dissemination, the information disseminator cannot accurately grasp its own communication efficiency, and the recipient of the information is only passively accepting the information that may not be needed, and cannot choose the information of interest according to its actual needs. Compared with the traditional retail communication methods, such as street publicity, door-to-door sales, TV advertising, print advertising, etc., the traditional advertising machine only presents the static picture of the poster in a dynamic manner, and does not fundamentally change the audience's information reception.

Therefore, the birth and rapid development of lcd advertising machines that meet market demand at present, it is not difficult for us to find traces of LCD advertising machine systems in many industry fields. Including government, finance, communications, chain stores, hotels, restaurants, factories, educational institutions, public utilities and other fields. It can be seen that the LCD advertising machine system has filled our information life. In the future development process, with the continuous expansion of the scale of the industry, the digital notice system will also broaden the application field and create a blue ocean market that is more suitable for the application needs of users.

Kontech Electronics provides commercial display and special TV system solutions for various industries, and is also a one-stop service solution provider for outdoor advertising machines, splicing screens, electronic bus stop signs, rail transit screens, window displays, embedded displays, queuing calling machines, hoisting electronic bus stop signs, self-service inquiry machines, bus guide screens, hospital window displays, government affairs hall window displays, charging cabinet advertising screens, and express cabinet displays.