HOT SEARCH: Outdoor TV Waterproof TV Mirror TV
Foreword: In 2021, China's commercial display market is expected to grow by over 22%, and small pixel pitch displays and interactive whiteboards will become the main market.
Affected by the COVID-19 in 2020, the intelligent and digital transformation of society has been accelerated. In 2021, the commercial display industry will launch many intelligent, interactive, and immersive display solutions. Under the catalysis of new technologies such as 5G, AI, IoT, and 8K, commercial display equipment are not only limited to one-way communication, but will become the core of the interaction between people and data in the future. IDC predicts that the commercial display market sales will reach 60.4 billion yuan in 2021, a year-on-year increase of 22.2%. Small pixel pitch displays and interactive whiteboards for education and business will become the main market.
According to the "Quarterly Tracking Report on China's Commercial Large Screen Market, Fourth Quarter of 2020" released by IDC, the sales of China's commercial display in 2020 are 49.4 billion yuan, a year-on-year decrease of 4.0%. Among them, small-pitch LED sales were 11.8 billion yuan, a year-on-year increase of 14.0%; interactive whiteboard sales were 19 billion yuan, a year-on-year decrease of 3.5%; commercial TV sales were 7 billion yuan, a year-on-year decrease of 1.5%; LCD display sales The amount was 6.9 billion yuan, a year-on-year increase of 4.8%; the sales of advertising machines were 4.7 billion yuan, a year-on-year decrease of 39.4%.
The future growth driving force of the commercial display market mainly comes from LED small pixel pitch display, interactive whiteboard, and advertising machine products.
Smart city drives the LED small-pitch market to grow the trend
Commercial large-screen include LCD displays and LED small pixel pitch display products. Among them, the future development momentum of LED small pitch is particularly rapid. In the normalized environment of the COVID-19, there are two main driving forces driving its market growth:
Continued government investment to drive growth: The COVID-19 has caused the government to attach great importance to urban emergency response, public safety, and medical informatization, and it has strengthened investment in informatization construction such as smart security and smart medical care.
·
Key industries are accelerating the promotion of smart transformation: smart parks, smart water conservancy, smart agriculture, smart environmental protection, etc. all need to build a large number of data monitoring operation centers. LED small-pitch products are used as terminal display devices, and they are responsible for human-computer interaction in smart solutions. This solutions has been widely used.
·
IDC believes that more than 50% of LED small-pitch products are used in government industries. With the improvement of government industry's digital transformation, the market for large-screen splicing displays will continue to sink and become more and more fragmented in the future. The education market is huge, and the business market is growing the trend. Interactive whiteboards are worthy of attention.
Educational interactive whiteboards are long-term bullish: IDC research shows that in 2020, the shipment of educational interactive whiteboards is 756,000 units, a year-on-year decrease of 9.2%. Mainly because with the continuous improvement of informatization in the compulsory education stage, informatization equipment has become saturated, and the growth rate of interactive tablets in the education market has slowed down. However, the education market is still huge, and the government's investment is unabated. The demand for updating and the new demand for smart classrooms deserve continuous attention from manufacturers.
·
Business interactive electronic whiteboards are accelerated by the COVID-19: IDC research shows that in 2020, the shipment of business interactive electronic whiteboards is 343,000 units, a year-on-year increase of 30.3%. With the advent of the COVID-19, remote office has become the norm, accelerating the popularity of domestic video conferencing; at the same time, commercial interactive whiteboards have the characteristics of two-way operation, larger screen, and higher resolution, which can meet the needs of smart office and replace a large number of projection products. Drive the rapid growth of interactive whiteboards.
After the COVID-19, “developing contactless transaction services and promoting the integrated development of online and offline consumption” has become a new policy in the retail industry, retail self-service equipment has become a hot industry, and the shipment of advertising machines with facial recognition and advertising functions has increased. Although media companies have slowed their expansion during the COVID-19, they have drastically reduced their purchases of ladder media advertising machines, leading to a sharp decline in the advertising machine market.
According to IDC research, in 2020, only 770,000 piece of advertising display machines will be shipped, a year-on-year decrease of 20.6%, the largest decline in the commercial display category. From a long-term perspective, IDC believes that with the improvement of digital marketing solutions and the continuous promotion of the "contactless economy", the advertising display machines market will not only return to the level before the epidemic in 2021, but will also become an important part of the digital transformation of the media industry. Driven by technology, there is considerable room for market growth.
Industry analyst Miss Shi believes that with the blessing of 5G+8K+AI new technologies, more and more large enterprises will increase the commercial display market, which can drive the commercial display market to a new level; but at the same time, it also brings SMEs With more uncertainty, in the face of the brand effect of large enterprises, and the rapidly changing market environment, small and medium-sized enterprises should pay more attention to exploring opportunities in sub-industries, improving their supply chain integration capabilities, and thus enhancing their core competitiveness.
As far as Kontech is concerned, the company's focus is to deepen the international special TV market, vigorously promote outdoor TVs, waterproof TV, caravan TV, solar TVs, etc., and improve our company International brand influence.
