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At the beginning of the 20th century, when the neon light was used in the first international automobile exhibition in Paris, commercial display began to change from static display to dynamic display. With the development and maturity of LCD and LED technology, commercial displays have achieved qualitative breakthroughs. The shape, size and display form nowadays are completely different from the past. Commercial display technology has been upgraded to digital display.
From point to surface, the simple individual display is no longer lonely, and forms an organically interactive entirety having more display forms and more bearable content. The use of display has changed from simply display to actively service. In the era of the Internet of Everything, I believe that the imaginative value of smart commerce lies in its interactive value and scene value. In the era of the Internet of Everything, the value of smart business display will lie in its interactive value and scene value.
In terms of interactive value, simple content playback functions are far from being able to meet the users’ needs. Today we are in the new media era, in addition to developing multi-channel shopping habits, users require more online and social interaction. Therefore, media platforms are improving the social attributes of products. For the commercial display field, the social and interactive functions of advertising machine should be developed as well, to stimulate sales conversion.
As for the scene value, the application space and scenes of smart commercial display can be further expanded. Tiktok, We media, interactive entertainment, video games and human health management are all within the scope of commercial display. According to statistics, there are currently about 25 billion IoT ports worldwide, and about 4-5 ports per person. In the future, everyone will have more than 10 IoT ports except for mobile phones, computers, cars, and furnishings. There will be more business scenarios applications that generate ports, 60%-70% of these ports will be human-computer interaction interfaces, and more than 80% of the knowledge acquired by humans is obtained visually, all these new scenarios are relevant to smart business display.
Under the background of new infrastructure, traditional infrastructure projects were digitally transformed from content carriers to multiple function integrator. It is no longer a single display, but with more ports to create a solution for dedicated scenarios. At the same time, in the field of "pure digital infrastructure" based on 5G, artificial intelligence, Internet of Things, 8K, and industrial interconnection, the smart commercial display industry will form new application scenarios and user groups, thereby bringing new market opportunities.
